SHEMAX at Beauté Sélection Lyon 2025

Premium service and global trends

The SHEMAX brand was presented at one of the most influential events in the beauty industry, Beauté Sélection Lyon, which took place on November 23–24, 2025, in Lyon, France. This professional event is the perfect platform for showcasing premium technology, exchanging experiences, and establishing connections and partnerships.

Why Beauté Sélection Lyon? 

The SHEMAX team could not miss this exhibition because:

- it is an event that brings together professionals from all over the world, including nail aesthetics, where our equipment is the best;

- business and inspiration in one space - two days of demonstrations of new products, master classes, shows, and business meetings;  

 - a high-level program of “workshows,” conferences, and the opportunity for competitive participation — all of which create an environment for professional growth;  

 - leadership coverage among professionals: nearly 30,000 visitors — a real chance for brands to showcase themselves among key market players, which we have successfully done.   

SHEMAX stand 

 • Demonstration of our flagship solutions: extractors, stands, and complete sets that embody premium quality.

 • Live demonstrations of the equipment during the procedure and the opportunity to test it — so that professionals can see how our service works.

 • Communication with the SHEMAX team: our experts will share their technical knowledge, ideas for optimizing the workspace or salon, and advice on choosing equipment.

Why now is the time to invest

The company's participation in Beauté Sélection is not just a presentation of products at the exhibition, but a strategic decision to be closer to masters, salons, and distributors. It is here that SHEMAX offers the opportunity to personally experience the advantages of our products, get a one-on-one consultation, and find solutions that match your vision of service. This is a successful investment in equipment that will become part of a ritual that will raise the level of service so that customers feel the cleanliness, comfort, and professionalism of the masters.

Our message: premium quality and care

SHEMAX is a family business where every product is created with love and responsibility. We understand that for masters, salon owners, and distributors, it is not only the equipment that is important, but also the service that changes the level of work for the better. Our equipment is not just technology, it is a ritual of cleanliness, aesthetics, and health care.

SHEMAX — NEXT LEVEL SERVICE