SHEMAX&Forbes: entrepreneurs' forum

On June 27, 2024, Kyiv hosted a powerful business event of the year - the Forbes Entrepreneurs Forum, where SHEMAX co-owner Tetiana Shelest shared her experience and insights on building a global company and entering international markets.

Tetiana Shelest, co-owner of SHEMAX: "Our goal is to become a global supplier of premium products made in Ukraine. We started without any start-up capital, we also lacked knowledge, but we taught ourselves everything. Gradually, SHEMAX's recognition in the beauty market began to grow, which led to new customers and wholesale requests from large retailers."

Tetyana Shelest's participation in the Forbes Entrepreneurs Forum was not only an opportunity to share her experience, but also to inspire other Ukrainian entrepreneurs to enter international markets and build global companies.