SHEMAX at Cosmoprof Las Vegas

Ukrainian brand - on a global level

Cosmoprof Las Vegas is one of the most influential beauty industry exhibitions in the world. And this year, Ukraine appeared on the map of the event. Thanks to SHEMAX.

We didn't just bring dust collectors — we brought innovation, design, service, and the proud history of Ukrainian business.

Location — BOOTH 41223

Our large, designer booth was located in the heart of the nail pavilion. It was here that masters from all over the world were able to test a new level of extractors: powerful, quiet, and aesthetically perfect. We didn't just demonstrate equipment — we presented the brand's culture.

Stress-free preparation

The entire stand was completely assembled according to the original design before our arrival in Las Vegas. No screw-ups. Everything went according to plan. From renting the space to negotiating with developers, everything was managed by Elena Smirnova, the daughter of the company's co-owners, who is developing the business in Ireland. Her precision and leadership are further proof that SHEMAX is a family business in which everyone has their own responsibilities and roles. Overall, organizing and participating in the exhibition is also about the next level, about a team that works as a single mechanism.

With us is Ukraine

SHEMAX is a brand that was born in Uzhhorod. We did not stop production, even during the war. And today we represent the country on the international arena. There are Ukrainian flags at our stand. They became a magnet for visitors. People stopped, thanked us, and asked how we work. And we proudly replied: we work to keep Ukraine's economy alive.

Dozens of meetings. Hundreds of opportunities

SHEMAX is no longer just about Europe. In Las Vegas, we held dozens of meetings with representatives from the US, Canada, Mexico, Chile, Brazil, Argentina, and Spain. With interest in the product. With respect for the team. With openness to partnership.

A product that speaks for itself

At Cosmoprof, we presented more than just technology. We

presented:

• Silence that works.

• Service that becomes a ritual.

• Design that you want to photograph.

This is how SHEMAX wins trust. Not with loud words, but with quality that exceeds expectations in reality.

We are recognizable. We are worthy of respect. We are SHEMAX

Cosmoprof Las Vegas is another step in the global history of the brand. Another confirmation: a business has a future if it has heart, team, and culture.

SHEMAX — NEXT LEVEL SERVICE