PRO BEAUTY EXPO 2024

SHEMAX with the team and the best stand at the main beauty event of the year PRO BEAUTY EXPO 2024 on March 12-14 in Kyiv

Presentation of the SHEMAX brand

It was an atmospheric and intense 3 days! We have prepared presentations, quests, as well as test drives and sales of SHEMAX products for visitors to the exhibition. It also included new acquaintances, clients, partners, ambassadors and technologists - all those whose hearts were won by the Ukrainian brand. Its popularity is evidenced by the activity of manicurists in the drawing. The stylish Style PRO by SHEMAX was drawn among the visitors of the exhibition live.

SHEMAX co-owner Tetiana Shelest said: "Everything should be at the highest level, flawless to the smallest detail, just like our premium SHEMAX philosophy!"

Sponsorship

The SPU Championship at PRO BEAUTY EXPO 2024 is another story. As a special partner for nail aesthetics, SHEMAX joined the awarding of the best in various nominations with gifts from the company. The winners received trendy dust collectors, armrests, and stylish accessories. This is how the company supports the development of the Ukrainian beauty industry.

Tetiana Shelest is convinced: "With SHEMAX, Ukrainian manicurists will reach a new level of service. We are proud that the company is involved in the development and success of beauty professionals."

Preparing for the exhibition

The team prepared for the event in advance and carefully. The premium SHEMAX booth - sophisticated and minimalistic, like the brand's philosophy - is the best in its segment. Participants liked the stylish photo zone, and hundreds of photos will remain as a memento after the exhibition. And a lot of impressions and positive emotions that visitors shared with us over a glass of sparkling wine! We still receive feedback on our social media pages.

Tetiana Shelest: "This is the only way SHEMAX was able to break into the Ukrainian beauty market after a 5-year break - confidently and dynamically! After all, due to the coronavirus pandemic, then the war, the company worked exclusively for export! Sales resumed in Ukraine at the end of 2023 so that Ukrainian nail technicians could choose the best and safest equipment for beauty salons!"

Results

SHEMAX presented the PRO BEAUTY EXPO 2024 brand with dignity and became closer to Ukrainian manicurists. Sales are growing rapidly, as is the brand's popularity. To sell on the Ukrainian market, the company has created a separate Instagram page shemax.ua. And it was at the exhibition that the number of subscribers reached the first thousand!

Tetiana Shelest is pleased: "We set a goal to increase the number of followers on the Instagram page to a thousand in three days! And we did it! Because: our team is strong, well-coordinated and united by love for the brand, and SHEMAX products are of high quality, reliable and exquisite! In such a tandem, success is inevitable! And this is just the beginning!"