SHEMAX - 6 years old

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We summarized the first six years of the company and outlined plans for the future together with the team, partners, and technologists. 


SHEMAX today   

A plant in Ukraine, unique solutions for the beauty industry, exports to almost 40 countries, more than a hundred partners, and a powerful team - this is SHEMAX today. And this is just the beginning. There are new ideas, projects, countries, and markets ahead. There is a lot of work to be done, but we are ready to turn challenges into success! 

Tetiana Shelest: “We don't follow beauty trends, we set them!”


SHEMAX: from a dream to its realization  

The company's 6-year-long path to success:

2018 - the company was founded in Dnipro, Ukraine. SHEMAX is a family business. 

2019 - original developments of equipment for beauty salons become popular all over the world. SHEMAX Style Pro has become the standard of excellence in the luxury segment of the beauty industry.

2020 - coronavirus pandemic. Sales within Ukraine stopped and exports to Europe began.

2021 - we entered the US market.   

2022 - war in Ukraine! We relocated the business to the border town of Uzhhorod in Zakarpattia. In 4 months, we built a 3.5-hectare plant and launched business processes.  

2023 - the start of construction of the plant's second workshop. In December, the company launched sales in Ukraine to make the products available to Ukrainian manicurists.  

2024 - the company scaled up, opened another office, and hired marketing and design specialists.  

Tetiana Shelest: “: The whole world will know about Ukraine thanks to SHEMAX. That's why we have to keep going! Even if we have turned the wrong way, we are looking for another way, new opportunities and open up horizons on the way to the goal.”


SHEMAX and support for Ukraine 

The company's success is possible thanks to our defenders who are protecting Ukraine. Therefore, the task of business and everyone who is not at war is to support the army in every way possible. By choosing SHEMAX products, you bring victory closer together with us.  Since the start of the full-scale invasion, the company has donated UAH 1,250,000 to the Armed Forces, sent three vehicles to the front, as well as winter tires, thermal underwear, clothing, and food. 

Sergey Shelest: “There is no other way! After all, we are Ukrainians. We will keep donating until we win!”


Sixth anniversary: time to summarize and plan

This year, we celebrated our sixth anniversary in a modest way, but with great gratitude to each member of our team, partners and technologists. After all, they are the key to our success and future achievements. We gathered at the plant to summarize the results, share new ideas and outline an action plan. After all, SHEMAX is about development, innovation, and improvement. That is why the company is a leader in the beauty industry and innovation.


SHEMAX - next-level services