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SHEMAX Next Level Service - meet the company's rebranding!
SHEMAX Next Level Service - meet the company's rebranding! We have changed the logo, slogan, brand symbol, updated the positioning, visual identity, key elements of style and product packaging. We added strength, packed the depth of meaning that has been inherent in our lives.
Slogan: Next-Level Service. When we saw the vision, which means “next-level service” in English, the puzzle was put together. Because it is very much about us and what we do every day. We help nail technicians move to the next level of service. Both ourselves and our company are a great example of constant development, reaching new levels, relocation during the war, construction of a new production facility, opening sales in the United States, and launching new products.
The logo has been changed to reflect the industry we are currently working in. We don't need to explain what SHEMAX is anymore, because everyone already knows that SHEMAX is the world leader in the premium segment, which every nail technician in every corner of the world wants.
The style is aesthetic minimalism. For 6 years, we have been using the lattice in the design of geometric shapes, but today we felt that it was time for minimalism. After all, we realized that we want simplicity and high quality, silence in luxury and pleasure in details.
The brand symbol is a style graphic formed from our logo and the idea of moving to a new level. We divided the logo into components and made particles from them, which we use in the design of key style elements, and the graphics complement the visual style of the brand and form a symbol from the same particles.
Colors are so inherent in us that they remain unchanged. Black is luxury, white is health, and red emphasizes the main point.
The names of all the products are based on a single logic and sequence, which was changed in all documents:
· STYLE PRO
· STYLE V-PRO
· STYLE X-PRO
· HAND REST COMFORT
· HAND REST COMFORT MINI
And we expect another product soon!
We turned to Frdoriv, the best marketing agency in Ukraine, for rebranding, which we have been working on for the past six months.
